Goal: Create a buzz-worthy fashion brand that is geared toward millennials
About: Noir Blak is a chic, powerful, provocative, and mysterious clothing brand that empowers women to take control.
To create buzz for the launch party we mailed PR Boxes the group of hand selected unfluencers above.
The Box included a black notebook and pen along with the "credit card." The black card is not a real credit card but it allows you to get into the exclusive event when you insert the card into a chip reader at the doors.
The launch party will take place at the Neon Light Museum during Fashion week September 8th, 2018.
As an extra goodie the Influencers will leave with a tee, a draw string bag, and a charger mirror, along with a customized discount code that they will be able to give out to their viewers.